Privacy PolicyLast Updated: May 17th, 2025

1. IntroductionInStoreAdvisor Inc. ("InStoreAdvisor," "we," "us," or "our") is the company behind LiquorChat, an AI-powered chatbot service. This Privacy Policy describes how we collect, use, share, and protect personal information of users of LiquorChat. LiquorChat is intended solely for adult users (21 years of age or older) in the United States. By using LiquorChat, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the service.

2. Age Restriction (21+ Only)

No Users Under 21LiquorChat's platform is only intended for users who are 21 years of age or older. We do not direct our services to, nor knowingly collect personal information from, anyone under the age of 21. If you are under 21, do not use LiquorChat or provide any personal data. Under no circumstances may you use the platform or submit personal information if you are under 21. If we discover that a person under 21 has provided us with personal information (for example, by misrepresenting their age), we will delete such information.Children's PrivacyLiquorChat is not intended for children under 13 years old, and we do not knowingly collect any personal data from children under 13 in compliance with the U.S. Children's Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe your child under 13 (or an under-21 minor) has used LiquorChat or provided personal data, please contact us so we can remove the data and terminate the account.

3. United States Only Service

LiquorChat is offered only to users in the United States, and is operated on servers located in the U.S. We do not market or provide the service to individuals outside the United States. If you are accessing LiquorChat from outside the U.S., be aware that your information will be transferred to and processed in the United States (which may have different data protection laws than your country). By using the platform, you acknowledge that your data will be handled in the U.S.. If you are not a U.S. resident, please do not use LiquorChat.

4. Information We Collect

We collect various types of personal information from and about users in order to provide and improve the LiquorChat service. This includes:

Information You Provide DirectlyWhen you create an account or use LiquorChat, you may provide personal information such as: - Identifiers and Contact Data: Your name, email address, phone number, and mailing address (including business name and business address, if you provide them as part of your profile or account registration). - Account Credentials: A username and password or other login information for your account. - User Content and Submissions: The prompts, questions, messages, and other content you submit to LiquorChat, as well as the chatbot's responses and your chat history. This can include text, voice recordings, audio input, images, videos, or other files you choose to upload or share. Please refrain from including sensitive personal information in the prompts or content you submit, for your own privacy, although we cannot fully prevent or control the information you provide. - Preferences and Profile Information: Any preferences, settings, or personalization you select in using LiquorChat (such as communication preferences, favorite categories or topics, etc.). If LiquorChat offers profile pages or user settings, any information you add to your profile (like a bio or avatar) is also collected. - Customer Support and Communication: If you contact us for support or communicate with us by email, phone, or chat, we will collect the information you share during those interactions (such as your name, contact info, and the contents of your communications).Information Collected AutomaticallyWhen you use LiquorChat (via our website or app), certain data is collected automatically about your device and usage of the service. This includes: - Device and Technical Information: IP address (which may indicate your general location, e.g. city or state), device type, operating system, browser type, device identifiers, and app version. We also log the dates and times of access, and technical data about your connection (e.g. browser language, any error logs). - Usage Data: Details about your interactions with LiquorChat, such as pages or screens you view, features you use, chatbot queries and responses, clickstream data, and timestamps of sessions. For example, we may record when you start or end a chat, the length of conversations, and how you navigate through our interface. We also collect log data about how you arrived at our site (e.g. referring links). - Cookies and Tracking Technologies: We (and authorized third parties) use cookies and similar technologies (such as web beacons, pixels, and local storage) to automatically collect information about your usage of LiquorChat. Cookies are small text files placed on your device that help us recognize you and store preferences. For instance, we use cookies to keep you logged in, remember your settings, and analyze how users use our service.Information from Third PartiesIn general, we collect personal information directly from you or your use of LiquorChat. We do not presently obtain personal data about you from third-party sources (such as data brokers or social networks) except in the following cases: - Third-Party Login: If in the future LiquorChat allows you to log in via a third-party account (for example, Google or Facebook), we may receive certain information from that third party (such as your name, email, or profile information) to facilitate account creation. - Payment Processors: If and when we implement paid subscription tiers or transactions, we will use a third-party payment processor (e.g., Stripe, PayPal, or app store payment system) to handle payment information. We would receive from the payment processor limited information about your transaction (such as a payment confirmation and amount, and possibly your billing address) but your sensitive payment card details will be collected and processed directly by the third-party processor, not by us.SMS Message ConsentWhen you sign up for LiquorChat, you consent to receive SMS text messages related to your account, including verification codes, notifications, and service updates. By providing your phone number during registration or account setup, you agree that we may send you SMS messages as part of the service. Standard message and data rates may apply. You can opt out of SMS messages at any time by updating your communication preferences in your account settings or by following the unsubscribe instructions in any SMS message you receive from us. Please note that opting out of SMS messages may impact your ability to use certain features of the service that rely on SMS verification or notifications.

5. How We Use Your Information

We use the personal information collected for the following purposes, which we ensure are aligned with applicable laws and your expectations when using LiquorChat:

Providing and Improving the ServiceWe use your information to operate, maintain, and provide all features of LiquorChat. This includes using your prompts, messages, and other content to generate AI-driven responses and facilitate your conversations with the chatbot. We also use data (like usage logs and feedback) to analyze and improve LiquorChat's performance, accuracy, and user experience. For example, we may review chat interactions to refine our AI models, fix bugs, and develop new features or products. Your data helps us understand how the service is used and make improvements for you and all users.PersonalizationWe may use personal data such as your preferences, past interactions, and profile information to customize your experience. This could include tailoring the chatbot's suggestions or remembering your settings so that LiquorChat can respond in line with your indicated interests or style.Account AdministrationWe use your contact details and account info to create and manage your account, provide you with customer support, and communicate with you about your account. For instance, we will use your email to verify your account and may send service-related communications (e.g. password resets, login alerts, or important notices about the service).Security and Fraud PreventionWe use data (such as device information, IP, and usage patterns) to protect the security and integrity of LiquorChat, our users, and our systems. This includes detecting and preventing fraudulent activity, abuse of the service, cheating or misuse of the AI (e.g. attempts to generate disallowed content), and other activities that could harm our users or violate our Terms of Service.Legal and ComplianceWe may process and retain personal information as needed to meet our legal obligations, resolve disputes, and enforce our agreements. For example, we might use certain data to comply with age-verification laws or reporting obligations related to the promotion of alcoholic beverages (since our service deals with liquor-related content).

6. How We Share Your Information

We understand the importance of your privacy. We do not sell your personal information to third parties for money or other valuable consideration, and we do not share your personal information with third parties for their own marketing or advertising purposes. However, we do share certain information with third parties in the following circumstances:

Service ProvidersWe share personal information with trusted third-party service providers and vendors who perform services on our behalf and under our instructions. These include hosting providers, analytics services, AI processing services, and communication tools. These service providers are bound by contracts that require them to protect your information and use it only for the specific services they are providing to us.Legal Compliance and SafetyWe may disclose personal information to third parties when we believe, in good faith, that such disclosure is necessary to comply with a law, regulation, legal process, or enforceable governmental request. This includes protecting the rights, property, or safety of InStoreAdvisor, our users, the public, or others.Business TransfersIf InStoreAdvisor is involved in a potential or actual merger, acquisition, sale of assets, bankruptcy, or reorganization, user information may be transferred to or shared with the acquiring or successor entity as part of that transaction. If such a transfer occurs, your personal information would remain subject to the protections of this Privacy Policy.

7. Data Security

We are committed to protecting your personal information and have implemented a variety of security measures to help safeguard it from unauthorized access, disclosure, alteration, and destruction. These measures include:

EncryptionWe use encryption to protect data in transit and at rest. The LiquorChat website and APIs are accessible only over HTTPS, which encrypts the information transmitted between your device and our servers. We also employ encryption at rest for sensitive data where appropriate, so that stored data is encoded and protected on our servers or databases.Access ControlsWe limit access to personal data to those employees, contractors, and service providers who need to know that information in order to operate, develop, or improve the service. All personnel with such access are bound by confidentiality obligations. We use access control mechanisms to ensure individuals only access the data necessary for their role, and we regularly review these permissions.Monitoring and PreventionOur systems are monitored for potential vulnerabilities and attacks. We employ firewalls, intrusion detection systems, and other security monitoring tools to guard against unauthorized access. We also keep our software and infrastructure up-to-date with security patches to mitigate risks.

8. Your Rights and Choices

You have certain rights and choices regarding your personal information. LiquorChat and InStoreAdvisor are committed to providing you with access and control over your data in line with applicable privacy laws.

Access Your InformationYou have the right to request access to the personal information we hold about you. This means you can ask us to confirm whether we are processing your personal data and request a copy of that data (in a commonly used electronic format). We will provide you with the information, so long as we can authenticate your identity and such request is permissible by law.Correct / Update Your InformationIf any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. Much of your basic account information (like your name, email, or preferences) can be edited directly by you through your account settings.Delete Your InformationYou have the right to request deletion of your personal information (the "right to be forgotten"), subject to certain exceptions. You can delete certain data on your own: for instance, you may remove or erase specific chat conversations, and you may delete your entire LiquorChat account through the account settings page.Opt-Out of Marketing CommunicationsIf you have opted in to receive promotional communications, you can opt out at any time. Use the unsubscribe link in emails or contact us to be removed from our marketing list. Even if you opt out of marketing, we may still send you non-promotional messages related to your account or transactions.

9. California Privacy Rights

If you are a resident of California, you are granted specific privacy rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), as well as other California privacy laws.

Categories of Personal InformationWe collect various categories of personal information including identifiers, customer records information, internet activity, geolocation data, and professional information. This includes information such as your name, email address, IP address, device information, and usage data.California Consumer RightsCalifornia residents have the right to know what personal information is collected, the right to delete personal information, the right to correct inaccurate information, and the right to opt-out of the sale of personal information. We do not sell your personal information, but you still have these rights regarding your data.

10. Changes to this Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our business, legal requirements, or for other reasons. When we make changes, we will post the updated policy on our website and update the "Last updated" date at the top. If the changes are significant, we will provide a more prominent notice or notify you via email or through LiquorChat.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can reach our privacy team at hello@instoreadvisor.com. We take your privacy inquiries seriously and will respond as promptly as possible, typically within 30 days. For requests to exercise your rights, please see the instructions in the Your Rights and Choices section above.